Posts Tagged ‘sell off’

Downshift – Realignment in the Motorcycle industry.

Suzuki – Suzuki Motor of America has announced a restructuring of US operations. Suzuki Motorcycles/ATV and the Marine Division will be split into separate companies on April 1st, 2021.

The motorcycle company will be headquartered in California, the marine company in Florida.

Kawasaki – Kawasaki Heavy Industries will spin off the motorcycle and “rolling stock (trains)” divisions as part of a major restructuring as the company faces a $47 million-dollar operating loss.

Hashimoto Yasuhiko stated that he hopes the motorcycle division will continue to build the brand and revitalize the market through collaboration with other companies.

Ducati – Volkswagen is again looking to sell Ducati and is hosting preliminary talks with potential bidders.  It appears that they are packaging Lamborghini and Ducati for a sell off.  Selling them together or separately is still unknown

Sources are reporting that the sale process may begin in early 2021. VW has not officially confirmed this activity.

Harley Davidson – Has dropped several new products, their new street fighter “The Bronx” for example, closed plants and most recently begin the process to pull out of India. Although now they are using Hero as a distribution partner in India and, in one article, will allow Hero to brand some of their motorcycles as Harley Davidson.

Harley also just pulled out of all factory sponsored racing.

This is all part of their new “re-wired” restructuring plan. 

My take – There is a major shift going on in the world of motorcycling and not for the better. 

Long term I feel that their will be a shrinking of manufacturing not all makers will survive. Governments around the world are pushing for all vehicles to go electric, but battery range for motorcycles just are not anywhere near comparable with fossil fuel engines.

Tie that with the Vision Zero desire to eliminate traffic deaths, which would require the removal of motorcycles from the road, and the on-coming autonomous vehicle revolution … can motorcycles survive?

So, I do not have a lot of hope for long term viability of motorcycling. Sigh.

But, there are a few good signs. Norton and BSA are going to make motorcycle again and both in Britian!

Reply to this post and tell me I am wrong.