Posts Tagged ‘motorcycle market outlook 2025’

motorcycle industry news and notes on harley davidson, honda and other brands

Two things every rider should pay attention to right now:
how drivers are tested and what’s happening to motorcycle sales in the U.S.

Here’s the quick, no‑nonsense breakdown.


Maryland Targets Motorcycle Awareness on Driving Tests

What’s happening:
A Maryland State Senator has introduced a bill that would require motorcycle-related questions on every driver’s license exam.

Why it matters:

  • Most states, including Maryland, use randomized questions for license exams
  • That means a driver can currently pass without seeing a single motorcycle question
  • The proposal would mandate at least five motorcycle and traffic-related questions per test

Status:

  • As of early February 2026, the bill was still in committee

Why riders should care:
More awareness at the testing stage means fewer “I didn’t see them” excuses later. This is one of the rare policy moves that directly acknowledges motorcycles as a normal, everyday part of traffic.


U.S. Motorcycle Sales Decline—Again

The headline:
U.S. motorcycle sales fell 5% in 2025.

The context:

  • The U.S. is the 14th largest motorcycle market in the world
  • Typical annual sales: about 500,000 motorcycles
  • 2025 total sales: approximately 507,000 units. That’s not a collapse—but it’s another step backward.

Winners and Losers: Brand Performance in 2025

Top of the leaderboard (barely):

  • Honda retained the #1 spot
  • Margin: just 1,000 motorcycles ahead of Kawasaki

The twist:

  • Honda sales: down 12%
  • Kawasaki sales: up 12%

If trends continue, that lead may not last. Kawasaki is making up the ground with their smaller sportbikes


Harley-Davidson: Still Sliding

  • 2025 sales decline: 12.7%
    Another year, another drop. The brand still has loyalty—but the numbers show ongoing pressure. They rank 3rd in the US for sales

KTM Takes the Biggest Hit

  • Worst decline of the year: 25.4%.  That’s not a dip. That’s a warning sign. But now that they have stabilized it might make a turn around.