What You Need to Know
Harley-Davidson has appointed a new CEO. After what many consider to be a challenging five years under Jochen Zeitz’s leadership, the company now welcomes Arthur “Artie” Starrs.
Mr. Starrs was, most recently, the CEO of Topgolf International. Before that he was the CEO of Global Pizza Hut, President & Chief Financial Officer of Untied States Pizza Hut, and Chief Financial Officer of Rave Cinemas.
In a quick interweb search I could find no evidence that he rides any type of motorcycle.
My Take
I’m not convinced that a lateral move is what Harley-Davidson needed. Transitioning from a cultural warrior to a financial officer doesn’t inspire confidence in me.










