As I noted in a previous post, in August we attended the Wild and Wonderful Harley Owners Group (HOG) regional rally, centered in Charleston, West Virginia.
I had to ask “the” question!
Across Harleydom many riders are not happy with the direction of the MoCo and their devotion to woke ideology. Many have debadged or are covering the logos on their motorcycles, others are discarding branded clothing. I have seen that on bikes rolling through my town of Front Royal heading to or from Skyline Drive. I did not see any debaging/masking at the HOG rally in West Virginia.
My question…. What do you think about all this?
At the rally, I asked many of the attendees their thoughts on this controversy engulfing Harley Davidson. That HD has gone full woke while also disregarding their customers’ feelings. Not too suprising, many had not heard of of the controversy.
Disappointment was the main feeling of almost all riders I spoke with. No one said that they were going to trade in their motorcycle today. A few stated that they would not buy anymore Harley clothing until this was resolved in a favorable manner.
Rethinking their loyalty. A majority of those I talked with did say that if Harley did not make a turn around that they would consider a new brand when it did come time to get a new bike
My thoughts after all this.
Harley really needs to get a new CEO and Board of Directors. How did this CEO even get appointed? He ran a tennis shoe company and proclaimed that he is the Taliban for promoting woke. Neither of which fit with the brand.
I fit in with many of the people I talked to at the rally. When I need a new bike, I will look at another brand unless this controversy is resolved in the manner the customers want.
I JUST WANT 2 RIDE!! 