motorcycle industry news and notes on harley davidson, honda and other brands

Two things every rider should pay attention to right now:
how drivers are tested and what’s happening to motorcycle sales in the U.S.

Here’s the quick, no‑nonsense breakdown.


Maryland Targets Motorcycle Awareness on Driving Tests

What’s happening:
A Maryland State Senator has introduced a bill that would require motorcycle-related questions on every driver’s license exam.

Why it matters:

  • Most states, including Maryland, use randomized questions for license exams
  • That means a driver can currently pass without seeing a single motorcycle question
  • The proposal would mandate at least five motorcycle and traffic-related questions per test

Status:

  • As of early February 2026, the bill was still in committee

Why riders should care:
More awareness at the testing stage means fewer “I didn’t see them” excuses later. This is one of the rare policy moves that directly acknowledges motorcycles as a normal, everyday part of traffic.


U.S. Motorcycle Sales Decline—Again

The headline:
U.S. motorcycle sales fell 5% in 2025.

The context:

  • The U.S. is the 14th largest motorcycle market in the world
  • Typical annual sales: about 500,000 motorcycles
  • 2025 total sales: approximately 507,000 units. That’s not a collapse—but it’s another step backward.

Winners and Losers: Brand Performance in 2025

Top of the leaderboard (barely):

  • Honda retained the #1 spot
  • Margin: just 1,000 motorcycles ahead of Kawasaki

The twist:

  • Honda sales: down 12%
  • Kawasaki sales: up 12%

If trends continue, that lead may not last. Kawasaki is making up the ground with their smaller sportbikes


Harley-Davidson: Still Sliding

  • 2025 sales decline: 12.7%
    Another year, another drop. The brand still has loyalty—but the numbers show ongoing pressure. They rank 3rd in the US for sales

KTM Takes the Biggest Hit

  • Worst decline of the year: 25.4%.  That’s not a dip. That’s a warning sign. But now that they have stabilized it might make a turn around.

Comments
  1. Ordinary Biker Oz's avatar Ordinary Biker Oz says:

    Questions involving motorcycles should be on the drivers test for sure! I will need to research what is on the Tennessee test. I may need to contact some legislators .

    Declining sales is and has been a disappointing trend for several years. Those of us who ride need to support and promote ALL forms of motorcycling. We need to support shops, new rides, biker friendly legislation, motorcycle racing series…

    If new riders are not coming in negative trends will continue.

Leave a reply to Ordinary Biker Oz Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.