What you need to know: Lane Filtering passes in another state.
Minnesota becomes the 6th state to pass a form of lane-filtering. The new law allows lane-filtering “at not more than 25 MPH and no more than 15 MPH over the speed of traffic”.
Additionally, the law adds punishments for drivers when “an operator of motor vehicle must not intentionally impede or attempt to prevent the operation of a motorcycle”.
My Take: This action occurred in April 2024; I am not sure how I missed this newsworthy item. I am all for lane filtering but, I think these new laws must come with money to create a multi-year communication plan to inform the public.
What you need to know: Harley Davidson Boycott
Harley Davidson has gone woke. It is not a “might have” or “appears to” situation, the CEO and board are fully engaged and are actively promoting DEI and similar policies in and out of the company.
There are growing calls for the public to boycott Harley Davison in a manner like what happened to Bud Light. There are also calls for replacement of the CEO, German citizen Jochen Zeitz, as well as members of the board.
There has been an immediate impact from this boycott call. Attendance at the Harley Davidson destination at the 84th Sturgis motorcycle rally has looked more like a ghost town than what it has in the past.
Harley has also shut down its social media amid this controversy.
My take: Whether or not you are for or against DEI does not matter. When a business does anything to anger its core customers it takes a major risk.
Beyond the lack of attendance at Sturgis riders are also debagging their motorcycles, removing anything that has the bar and shield. Brand loyaity, a hallmark of Harley customers, is at risk.
Bud Light has never recovered and Harley has a very small window to make a course correction before their customers make theirs.
Harley Davison is sitting on the edge of a cliff and its customers maybe lining up to push them over.
I JUST WANT 2 RIDE!! 