This is my take on motorcycle news that grabbed my attention. There is a whole lot more out there but this is the news that I want to discuss. Drop me a note if you disagree with my take.


Up Shift Royal Enfield at the South Pole – How do you celebrate 120 years making motorcycles? You take a ride to the South Pole! Starting November 26th Royal Enfield is taking two modified Himalayans on a 39-day, 480-mile adventure to the Amundsen-Scott South Pole Station.

The motorcycles, ridden by Royal Enfield worker Santhosh Vijay and Dean Coxson, will ride in the tracks of the support vehicles. The bikes have been tested in Iceland to make sure they are capable for this tour of the real down under.

My Take – This is pretty cool (LOL get it)!  Some purest have poo-pooed the fact that they are riding in the competed tracks of the support vehicles, but I don’t have a problem with that. I guess that they are riding to the pole in the summer is an issue as well.  No, Royal Enfield is stepping up their game.


Up ShiftDucati has record sales – Ducati is claiming that 1 in 4 superbikes sold is a Ducati Panigale. Not only that but they passed last year’s sales in the first 9 months of 2021. 2021 has been their best year ever with 49,693 motorcycles sold before the fourth quarter even began. The Multistrada was the best seller followed by the Scrambler 800, Streetfighter V4 and then the Monster.

My Take – 4,475 of that record setting number were sold in the US so we are doing our part! Congratulations to not only Ducati but to the industry!  Maybe, just maybe we are on the upswing of a new peak in motorcycling.


Ride on, Ride Safe


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