1. MotoE World Championship (electric-motorcycle racing) suspended
Dorna Sports (along with Fédération Internationale de Motocyclisme, FIM) announced that the MotoE series will be put on hiatus after the 2025 season.
The reason: insufficient fan interest and slow development in the electric-motorcycle market.
This is a notable setback for electric road-racing motorcycles.
2. Norton Motorcycles outlines a major revival strategy under new ownership
The British heritage brand Norton (now under TVS Motor Company) is inviting UK-based retailers to join its network ahead of a global relaunch at the EICMA 2025 show in Milan and reportedly secured a ~USD 267 million investment for manufacturing and operations in the UK.
3. Ride of the Year: Can‑Am Canyon Redrock named 2025 Motorcycle of the Year
According to Rider Magazine, the Can-Am Canyon Redrock (a three-wheel “roadster” from BRP) is awarded the 2025 Motorcycle of the Year. Rider Magazine
The publication noted that the broader motorcycle marketplace is increasingly diverse—with over 117 new or updated models eligible this year. They pointed out that lighter, more accessible machines (including 3-wheelers) and electric/alternative-power machines are helping reshape the market. The award to the Canyon Redrock underscores how category-creep is real: what counts as “motorcycle” is evolving.
4. U.S. dealer-/industry initiative to grow riding participation
Motorcycle Industry Council (MIC) in the U.S. has partnered with Comoto Family of Brands (owner of Cycle Gear, RevZilla, J&P Cycles) to roll out a nationwide “Ride With Us” initiative aimed at introducing new riders and lowering barriers to entry.
Highlights:
- The campaign provides hands-on experiences, free ride-intro events, training-bike access, gear, coaching and guides on licensing.
- The tagline: “What does a motorcycle rider look like? Exactly like you.” It emphasizes inclusivity and aims to attract a broader demographic.
- The effort also encourages existing riders to “Recruit a Rider” — inviting friends/family to join.
Implication: With the new-motorcycle market under pressure in many regions, growing the base of riders (not just sales) becomes a strategic priority. Increasing participation may help sustain culture, aftermarket sales, gear/accessories, and ultimately new-bike demand long-term.






































