Dealernews has announced their 2014 Top 100 Dealers. Dealerships from 30 states (and two from Canada) were recognized for their outstanding efforts.
Out of the Top 100 Harley Davidson (42) had the largest number of dealers listed while Suzuki and Yamaha tied for second place (37 each). Harley Davidson was also awarded the Vehicle Brand of the Year.
The big winner was Motorcycle Mall of Belleville, NJ when it was selected as the best overall dealer of 2014. Dealernews had this to say about Motorcycle Mall:
“The dealership regularly hosts movie nights, and puts on stunt shows and works closely with Motorcycle Safety Foundation rider courses, which in turn helps bring younger customers in. The dealership’s average customer age is 30, an enviable number in an industry where buyers aging out is a legitimate concern. At Motorcycle Mall, they sell the experience of coming to the dealership as much as of riding itself.”
“We want to make this a destination where people want to come here and come back. We want people to associate riding with Motorcycle Mall. We’re your local dealer and we’ll take care of you. This isn’t, ‘Buy a bike and we’ll see you later.’ It’s trying to build that customer loyalty.”
Some of the other awards presented by Dealernews were:
Community Outreach: Frieze Harley-Davidson, O’Fallon, Ill., tied with Woodstock Harley-Davidson.
Service Department Excellence: Cyclewise / Ducati Vermont, New Haven, Vt.
Customer Service: Performance PowerSports, Seneca, S.C.
Best Dealer to Work for: GO AZ Motorcycles, Scottsdale, Ariz.
Best Event: Motorcycle Mall
Best Display: Off-Road Express West
Best Exterior: Sound Harley-Davidson
Online Promotion: Road Track and Trail, Big Bend, Wis.
Print Media Campaign: Indian Victory Charlotte, Lowell, N.C.
Integrated Media Campaign: A.D. Farrow Harley-Davidson
Social Media Campaign: McHenry Harley-Davidson
Parts Department Excellence: Rexburg Motorsports
Congrats to all the dealers!
I JUST WANT 2 RIDE!! 
